Search
Custom Search
Bookmarks
6 things that will Make Or Break Your Landing Page Design
It is easy to spot a novice landing page design on a website.
If you are trying to create one, and you have no experience, it can be hard to grasp the concept of what makes a good landing page design.
It is easy to get caught up in the specifics and end up creating something that proves ineffective, especially if it you don't know the basics.
If you want to make a landing page with potential, then the following steps will help you get the idea of where to start.
1.List lot's of benefits
You cannot rely solely on reputation. You need to show them what your product will do for them, and help them visualize how their lives will be easier.
Don't do anything without first making clear what it is about your product that they want, how will you make their lives easier?
The reader won't add it all together by himself, You need to do it for him. State the relation between what the product does, and how it will simplify their lives.
This is how your landing page design will set itself apart from the competitor's.
2. "Easy on the Eyes"
People browsing online are not looking to get into a deep reading session. They are probably jumping around from one website to the other.
You need to make the reasons for them to stay, clear, and fast! Otherwise they will not think twice about getting off your page and onto another.
Make sure that you organize your content so that everything is simple and to-the-point, and easily picked up on.
3.Above the fold
Think of your most compelling advantages.
Make sure that you keep everything compelling "above the fold", this will be your introduction is the first step to winning over the consumer.
Whether your asking them to leave a phone number, or purchase your service of product, your primary goal is to interest them as quickly as you can, and lure them into finding out more about what your offering.
4.Keep them focused
You need to get rid of anything that does not pertain to your desired end result. If you landing page design does not narrow down their options, they will most likely be perplexed as to what they should do with the information you've provided.
Keep on track with your final purpose in mind, so that everything incorporated in your landing page design is specific to this one cause.
If you spot anything that could end up with them leaving your page (such as external links) remove them immediately.
5. Getting them to Act
This is what will make you your money. It all comes down to the CTA button to get them on-board. You've got a good product, you've established why it's a good product, now its time to let them find their own way. Right?
Nope!
Don't trust people to figure out their own way. Your supposed to hold up your arm the whole and point a finger in right direction through each step, before they lose that buyer' impulse that you've worked so hard to create.
If you don't act fast, they will soon realize that, perhaps buying your product is not as much of a good idea as your landing page design had them thinking. This is the last thing you want, which is why you need to deliver your call to action as boldly as you can, while your prospects are still interested.
You don't want this to happen, as it would be counter-productive to all the effort that you've put into your landing page design. Tell them what to do, and don't waste time, or you risk losing out to a competitor who gets it right the first time.
6.A new age of landing pages
You have obviously noticed the amount of people tuning into their smart phones. With some people, it seems to be impossible to get them to put down their precious electronics.
You need to take this into account and make your landing page design easily maneuvered via smart phone.
Keep this in mind so that you can prepare and not miss out on these possibilities.
You need to keep up with these needs if you do not want to miss out on the opportunity.
If you are trying to create one, and you have no experience, it can be hard to grasp the concept of what makes a good landing page design.
It is easy to get caught up in the specifics and end up creating something that proves ineffective, especially if it you don't know the basics.
If you want to make a landing page with potential, then the following steps will help you get the idea of where to start.
1.List lot's of benefits
You cannot rely solely on reputation. You need to show them what your product will do for them, and help them visualize how their lives will be easier.
Don't do anything without first making clear what it is about your product that they want, how will you make their lives easier?
The reader won't add it all together by himself, You need to do it for him. State the relation between what the product does, and how it will simplify their lives.
This is how your landing page design will set itself apart from the competitor's.
2. "Easy on the Eyes"
People browsing online are not looking to get into a deep reading session. They are probably jumping around from one website to the other.
You need to make the reasons for them to stay, clear, and fast! Otherwise they will not think twice about getting off your page and onto another.
Make sure that you organize your content so that everything is simple and to-the-point, and easily picked up on.
3.Above the fold
Think of your most compelling advantages.
Make sure that you keep everything compelling "above the fold", this will be your introduction is the first step to winning over the consumer.
Whether your asking them to leave a phone number, or purchase your service of product, your primary goal is to interest them as quickly as you can, and lure them into finding out more about what your offering.
4.Keep them focused
You need to get rid of anything that does not pertain to your desired end result. If you landing page design does not narrow down their options, they will most likely be perplexed as to what they should do with the information you've provided.
Keep on track with your final purpose in mind, so that everything incorporated in your landing page design is specific to this one cause.
If you spot anything that could end up with them leaving your page (such as external links) remove them immediately.
5. Getting them to Act
This is what will make you your money. It all comes down to the CTA button to get them on-board. You've got a good product, you've established why it's a good product, now its time to let them find their own way. Right?
Nope!
Don't trust people to figure out their own way. Your supposed to hold up your arm the whole and point a finger in right direction through each step, before they lose that buyer' impulse that you've worked so hard to create.
If you don't act fast, they will soon realize that, perhaps buying your product is not as much of a good idea as your landing page design had them thinking. This is the last thing you want, which is why you need to deliver your call to action as boldly as you can, while your prospects are still interested.
You don't want this to happen, as it would be counter-productive to all the effort that you've put into your landing page design. Tell them what to do, and don't waste time, or you risk losing out to a competitor who gets it right the first time.
6.A new age of landing pages
You have obviously noticed the amount of people tuning into their smart phones. With some people, it seems to be impossible to get them to put down their precious electronics.
You need to take this into account and make your landing page design easily maneuvered via smart phone.
Keep this in mind so that you can prepare and not miss out on these possibilities.
You need to keep up with these needs if you do not want to miss out on the opportunity.
About the Author:
Ivan Andrianko is a recognized expert in the field of Landing page design. Get your Custom Landing Page today! Double YOUR CONVERSIONS or DOUBLE YOUR MONEY BACK!