Eyephonic design studio

Search engines play an important role in making Internet browsing systematic. Ninety one percent of Internet users rely on search engines to find and retrieve information about a certain product, service, person or any subject matter that they find interesting. And most importantly, Internet users regard the top list of search engines' result page as the most reliable sources for the information they are seeking. Hence, it makes sense to build a web design that adheres to search engines' protocols.

For non-IT experts, the easiest way to understand how search engines work is to compare it with the system that libraries commonly apply, the Dewey Decimal System. A library catalog is present in all libraries. Researchers and book borrowers refer to a library catalog for the title, author and date of publication of the item they are looking for. Researchers will surely find the books included in the bibliographical entries. But those researchers will not find those that are not processed yet even though they are physically present in the library.

The same goes for search engines: Unless a businessman submits his website to a search engine company, not much people will know about its existence in the World Wide Web. This is because search engine spiders recognize only the information (found in a particular web page) that has been indexed.

Creating a web design that follows the search engines' ranking standards, however, is not enough to drive traffic to a website. A website needs optimisation so that it will land a consistent spot in the first page of search engines result list.

So aside from the physical design of a website, it also need to contain relevant information for it to become favorable to spiders. Relevant, key word-driven and regularly updated web content helps companies drive quality traffic to their website.

Nowadays, to design websites for search engines means mastering the site architecture and its content. Remember though that mastering web optimisation is not a one-time process. It requires maintenance, monitoring and even continuous testing to ensure that the website is accessible and retrievable.